Eyewear is one of the effective tools for me to design personal images and dressing strategies for my clients.
It can be a fashion accessory to complete your look, and a personal signature to help you transform and project a certain image.
Moreover, nowadays it has even become a popular accessory, thanks to the K-Pop trend, to "correct" your features - whether you want a smaller face or a wise and grow-up look, there's always a right eyewear shape for you!

As eyewear is not only for function anymore, to recommend eyewear, style advisors in shops must better understand clients' desires and engage them emotionally.
"Eyeballing" is an essential technique I use in my daily styling work to identify a client's style and aspiration.
Within 10 minutes of meeting clients, I will be able to identify their characters and best qualities in their appearance- from how they wear colours, hairstyle, choice of accessories, clothing fabric, and body language.
On top, it's all about building rapport with clients through emotional intelligence, and selling them "wants" through storytelling!

Emotional Selling emerged 10 years ago, and its importance has been even weighted more in the digital era.
When information can be easily accessed and is overwhelming consumers, the ability to master Emotional Selling differentiates a brand and determines whether it can have a successful and sustainable business.
I am pleased to work with the Italian eyewear conglomerate Luxottica Taiwan office to conduct a series of emotional selling and Styling workshops for their retail team and clients from Eyewear boutiques all over the island. Through mastering the knowledge and technique of Emotional Selling- plus some styling tips on top- boutiques will be empowered to sell a wider variety of eyewear and thus upgrade their business and competitiveness easily.